This case is about shaping a launch through story, movement, and restraint. I worked on plotting, art direction, and style choices for Wheely’s Chauffeur for a Day service, across a video and a photoshoot, balancing the story, the visuals and the service feature comms.
At Wheely, operating in the private transportation market, we never treated our service as simple competition within the category. The real reference point was the culture of having a personal chauffeur on payroll. There’s nothing outdated or wrong with that model. We offer a more modern and flexible alternative, one that also works better for drivers. From this perspective, Chauffeur for a Day wasn’t an experiment but a natural step in product development — turning an established practice into a standardized, on-demand app feature.
Chauffeur for a Day is exactly the service that should have existed already. It gives you what a personal chauffeur on payroll does, but on demand and through an app. One professional driver, one standard of conduct, following your day instead of breaking it apart.
The value is continuity and care. The chauffeur keeps your things, runs errands, manages transitions, and removes small frictions that usually steal attention. Everything is handled quietly, within Wheely’s service culture, so the passenger can focus on what actually matters that day.
The plot follows a day in the life of a busy Parisian woman. She moves between work she’s deeply involved in, time with her child, and an evening with her partner. The day is full, but not frantic. Chauffeur for a Day supports her quietly: transporting her, holding her belongings, handling transitions between places. Nothing is rushed, nothing is dramatized. By removing logistical noise, the service preserves her attention and emotional energy — so when the day turns personal, she’s fully there, not depleted.
2022. Client : Wheely